The 8 Keys: Core Elements, Story, Frame, Influence, Engage, Demo, Close, Follow Up
Core Elements: Product | Consumer, Solution | Circumstance, Superior Feature | Benefit, Features | Benefits, Ultimate Improvement | Anticipated Outcome, Preeminent Distinction
Story: Character, Event, Landscape, Expectation, Complication, Discovery, Key Message (Revealed Potential)
Frame: Who, Why, What, How, Now, Objections
Influence: Authority, Social Proof, Testimonials, Reciprocated, Commitment, Scarcity
Engage: Hook, Problem, Circumstance Solution, Authority, Reason Why
Demonstration: Personal Advantage, Ownership Experience, Benefit Recap, Pitch Transition
Close: Anticipated Outcome, Frame The Goal, Offer, Add Value, Guarantee, Call To Action
Follow Up: Stick Strategies, Referral Program, Communications
Truly Great Marketing Campaigns Combine Storytelling & Copywriting To Project a "BIG BUYING IDEA" Called POTENTIAL POSSIBILITIES Into The Imagination of Any Prospect. To Achieve Truly Amazing Results From Your Marketing Campaigns, the Marketing & Sales Copy Must Use an IMAGINATION SEQUENCE and Four Ascension Steps: Attention, Interest, Engagement, and Offer.
COPYWRITING must move prospective customers through Three Transitional Doorways and Two Distinct Buying Decisions with each required Action Step clearly defined by CONVERSION POINTS
STORYTELLING grounds your marketing message into relatable ideas which triggers a prospective customer's IMAGINATION getting them to "see" the BIG BUYING IDEA called POTENTIAL POSSIBILITES
COPYWRITING should convey a clear and actionable marketing message that builds an OFFER that conveys a Value Proposition based on your own Preeminent Distinction that triggers the BUYER'S FRENZY MINDSET
And Other Marketing "Stuff"
Use Email Sequences